Jos, NG

Introduction

Before fully embracing music, Bella spent time as a model and initially began her artistic journey as a rapper.

Bella Alubo has a growing catalog of collaborations, cutting across Afrobeats, R&B, hip‑hop and global pop spaces. Her most high‑profile feature to date is on “G.O.A.T,” a posthumous single credited to The Notorious B.I.G., where she appears alongside Ty Dolla $ign, bringing a contemporary Afro‑R&B texture to a record built around Biggie’s classic vocals. Earlier in her career she made a mark within Nigeria’s alt and Afropop scenes through joint work and co‑billed songs, including her collaborative EP “Late Night Vibrations” with Ycee, which effectively functions as a long‑form back‑and‑forth feature between both artists on every track. On her own projects, she is frequently the host rather than the guest, inviting others in: “Re‑Bella” includes features from BOJ, Victoria Kimani, Efya and Sho Madjozi, while “Summer’s Over” brings in Mr Eazi, and “Bella Buffet” features artists such as Ice Prince and Niniola—these are technically guest appearances on her songs rather than her featuring on theirs, but they illustrate how central collaboration is to her identity. Beyond her own records, she has also taken part in collaborative, multi‑artist initiatives that blur the line between “feature” and “collective,” such as being enlisted by Red Hot Organization for the project “Kele‑le,” where she appears alongside Lady Donli, Tomi Owo, Mz Kiss and Oshun on a socially driven EP built around women’s voices and HIV/AIDS awareness. However, public discographies currently highlight only a small number of clear instances where Bella is credited purely as a featured act on someone else’s single, meaning available information is likely incomplete and may not capture every guest verse, hook, or low‑profile collaboration she has recorded.

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more about the artist

Bella Alubo, is a singer-songwriter and performer known for her fusion of alternative R&B, hip-hop, and Afrobeats

Bella was raised in Jos, Plateau State, although her family is originally from Benue State in Nigeria’s Middle Belt. Growing up as the last child in an academic household, she spent a lot of time reading, daydreaming, and writing poetry, experiences that later formed the backbone of her lyricism. Jos’s calm, nature‑heavy environment and its history as a hub for artists like M.I Abaga and Ice Prince shaped her sense of creativity and possibility in music. Influenced by her father’s diverse vinyl collection—from jazz and country to South African pop—and her mother’s melodic Idoma inflections, she was exposed early to a wide spectrum of sounds. Path to music Before fully embracing music, Bella spent time as a model and initially began her artistic journey as a rapper. Her early love for poetry made the transition into songwriting feel natural, allowing her to bring narrative depth and emotional nuance into her songs. In 2016, she signed to Tinny Entertainment, a hip‑hop‑adjacent label also home to rapper Ycee, which provided a platform to refine her sound and introduce her to a wider audience. This period cemented her identity as an artist positioned between the alté movement and mainstream Afropop, comfortable experimenting while still accessible to a broader listener base. Breakthrough projects Bella’s breakthrough came with “Late Night Vibrations,” a collaborative EP with Ycee released in 2018 that drew attention to her smooth vocals and writing range. She followed quickly with her solo EP “Re‑Bella,” which featured African acts like BOJ, Victoria Kimani, Efya, and Sho Madjozi and showcased an Afro‑fusion palette spanning pop, soul, and dance. By 2019 she had released the “Summer’s Over” EP, collaborating with artists like Mr Eazi and extending her reach across the contemporary Afropop and alt‑R&B space. These projects collectively amassed tens of millions of streams, establishing her as one of the notable young voices to watch from Nigeria. Albums and artistic evolution In 2021, Bella released her debut studio album “Bella Buffet,” a project that leaned into Afropop and R&B, with guest appearances including Ice Prince and Niniola, further underlining her versatility. The album reinforced her reputation for introspective themes delivered over colorful, rhythmic production. Her sophomore album “Love Is War,” released in 2025, deepened her exploration of intimacy, heartbreak, and conflicting desires, weaving Afrobeats elements like log drums with soulful R&B textures. On this record, she centered emotional storytelling, confirming her standing as a thoughtful, album‑oriented artist rather than a singles‑only act. Notable singles and collaborations Across her catalog, Bella has released standout singles such as “Radio,” “Agbani,” and “Gimme Love,” records that highlight her melodic instincts and deft blend of soul, pop, and hip‑hop influences. A remix of “Agbani” featuring Zlatan Ibile expanded her presence in street‑leaning Afropop circles and broadened her audience. One of her most high‑profile appearances came in 2022 when she was featured on “G.O.A.T.,” a posthumous single by The Notorious B.I.G. alongside Ty Dolla $ign, produced by Kayo and Elliot Osagie, which interpolated elements from Biggie’s classic “I Love The Dough.” That same year she joined Lady Donli, Tomi Owo, Mz Kiss, and Oshun on “Kele‑le,” a Red Hot Organization project using music to spotlight HIV/AIDS awareness and women’s voices. Labels, acting and industry position Bella was signed to Tinny Entertainment until her departure in 2018, after which she continued to build independently before signing with Benin City Entertainment in 2022. Under Benin City Entertainment, she re‑released her single “Location” featuring Niniola and rolled out “Bella Buffet” and subsequent work with a more structured global strategy. In addition to music, she has been described as an actress, reflecting a broader creative profile that spans performance and storytelling on and off the mic. Within Nigeria’s ecosystem, she is often associated with alt‑leaning peers such as Lady Donli and Amaarae, yet her sound and trajectory keep her firmly in conversation with mainstream Afrobeats and R&B. Style, influences and impact Bella’s music is characterized by a hypnotic blend of R&B and Afrobeats, often fusing dreamy melodies with percussive, Afro‑centric rhythms. Critics and listeners frequently highlight the emotional clarity of her lyrics, which draw on her background in poetry and storytelling to explore love, vulnerability, and self‑reflection. Her exposure to a wide range of genres—from American jazz and country to South African pop and Nigerian hip‑hop—has helped her craft a sound that feels both global and rooted in her Nigerian identity. As a result, she is regarded as one of the artists breathing new life into Nigerian R&B while maintaining a strong foothold in Afropop’s evolving landscape. Recognition and outlook Bella has received nominations such as “Promising Act to Watch” at the 2018 Nigeria Entertainment Awards and has often been listed among emerging artists shaping the future of African music. Her catalog has accumulated over 20 million streams across platforms, signaling a steady, organic growth rather than a flash‑in‑the‑pan rise. She has spoken about defining success on her own terms, emphasizing artistic fulfillment over conventional pop‑star metrics and demonstrating patience with the long arc of her career. With a growing body of work, international collaborations, and a distinct voice in the Afrobeats‑meets‑R&B space, Bella Alubo continues to cement her place as a versatile and influential figure in contemporary Nigerian music.