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With over 5 Billion streams, and a digital footprint unlike any legacy artist in his category, The Notorious B.I.G.’s musical genius is unmatched. Widely and notably known as The Greatest Rapper of All Time, Biggie’s lyrics and cultural authority, which impelled him into icon status, all age like fine wine, in step with his catalogue. His historically significant classics raised the bar for musical excellence within the genre, and continue to hold rappers to a higher standard of rhythmic merit.

The effect of The Notorious B.I.G.’s immense musical imprint uniquely positioned his legacy–– supported by Benin City, and anchored by its parent company Willingie, and its background, mastery and thought leadership in all things software development and groundbreaking tech-specific initiatives–– to showcase what is possible in music. These innovative and pioneering tentpole projects that raise the profile of Biggie’s legacy have propelled music, entertainment, tech, and AI industries past their comfort levels into areas that were never before explored until now.

The recent noteworthy Emmy Nominated immersive experience, “The Notorious B.I.G. Sky’s The Limit: A VR Experience” in collaboration with Meta, has now become the vanguard of what is achievable in legacy IP. The global event reached over 100 million people. It challenged the landscape of legacy and estate assets, where, again, The Notorious B.I.G. raised the bar for achievement in music excellence, cultural significance, and historical importance. Building on these distinctions, Benin City continues to propel The Notorious B.I.G., his musical discography, his presence and his IP further, advancing the potential and capacity of what the intersection of music, entertainment, and tech can become.

January 28, 2024